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Group News | CIMC Group Unveils Its Brand New Logo Globally
On December 5, 2025, CIMC Group will globally launch a brand-new logo and visual identity system.
On December 5, 2025, CIMC Group will globally launch a brand-new logo and visual identity system. This is the most significant brand upgrade CIMC has undertaken in nearly fifteen years, marking the beginning of a new chapter as the group accelerates its journey toward becoming a world-class enterprise.
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Against the backdrop of a globally accelerating restructuring of supply chains, green and low-carbon transformation, and technological innovation, CIMC is proactively benchmarking itself. The requirements for building a world-class enterprise—“excellent products, outstanding brand, leading-edge innovation, and modern governance”—continuously drive the development of core capabilities such as “technological innovation, green development, high-end manufacturing, and global operations.” This brand refresh is a significant step in CIMC’s journey toward becoming a world-class enterprise. By adopting a more modern, innovative, and globally oriented brand image, CIMC clearly conveys its long-term strategy and value proposition to customers worldwide.
CIMC Group’s brand-new logo
The new brand logo has been significantly upgraded while retaining the original core identity of “CIMC Zhongji.” The English font has been moderately “slimmed down” and optimized, and the brightness of the Zhongji Blue has been enhanced, giving the overall visual impression a younger, more vibrant, and internationally sophisticated feel.
Among them, the cyan diagonal line within the letter “M” has become the visual core of the new logo: it symbolizes technological innovation and green development, embodying the spirit of “surpassing the teacher and pioneering innovation.” With its upward and forward momentum, it conveys the ethos of CIMC—“striving for self-improvement and pursuing excellence.” The Chinese font has also been redesigned in tandem, adopting a more modern and robust style. Specifically, the cut-out design of the character “Zhong” succinctly and powerfully reflects the brand’s core message of “driving the world toward a better future,” conveying a sense of strength and technological sophistication befitting an industry leader.
Synchronized with the brand’s visual refresh is a comprehensive upgrade of its brand philosophy system, further unifying and clarifying the strategic direction, business layout, and brand expression.
• Brand positioning: A globally leading provider of logistics, energy equipment, and services.
• Brand slogan: Drive the world to run better.
• Brand Mission: CIMC is committed to leveraging technological innovation to provide global customers with high-quality, advanced equipment, services, and solutions, thereby promoting sustainable development in the logistics and energy sectors and creating a better life for humanity.
• Brand characteristics: Innovation-driven, professional and reliable, global perspective, sustainable development
In the future, CIMC will accelerate the implementation of its brand-new visual recognition system and brand philosophy framework across global business scenarios. By standardizing brand presentation, strengthening global communication capabilities, and enhancing brand experience and recognition, CIMC will continue to boost its global visibility, acceptance, and credibility, thereby supporting its high-quality development in the global market.
Standing at a new starting point, CIMC will embrace a brand-new image as its guiding banner, driven by a unified brand philosophy system. With an attitude that is more open, more modern, and more trustworthy, we will join hands with global customers, partners, and all sectors of society to make the world run more beautifully.
Source: CIMC Group
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